Enterprise Development

This book offers essential insights for aspiring entrepreneurs and existing business owners, covering challenges from starting to growing and deciding on business investments.

Aimed at students of small business management and enterprise development, Enterprise Development provides valuable insights for those interested in starting their own business or for existing business owners. This comprehensive guide addresses the key challenges faced by entrepreneurs and offers practical solutions to navigate these obstacles effectively. With a focus on creating a professional and successful firm, the book is structured into three main sections: starting a business, growing a business, and deciding whether to sell or reinvest in the business.

The accessible writing style of Enterprise Development makes it an ideal resource for its target audience, blending theoretical concepts with practical implementation. Each section highlights essential issues, ensuring that readers can relate the content to their own experiences and aspirations. The text is enriched with a variety of pedagogical tools, including real-world case studies that illustrate key points and provide context to the challenges discussed.

Featured companies such as Cobra Beer, Moonpig, Hotel Chocolat, and Fitness Express serve as examples throughout the book, showcasing how different enterprises tackle common hurdles. This makes Enterprise Development not just a theoretical guide, but a practical manual for aspiring and existing entrepreneurs alike, equipping them with the knowledge and strategies needed for success in the competitive business landscape.