Managing and Marketing Health Services

Anne Smith author Gillian Hogg author Angus Laing author Moira Fischbacher author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:22nd Aug '02

Currently unavailable, and unfortunately no date known when it will be back

Managing and Marketing Health Services cover

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.

1. Healthcare policy themes 2. Service design 3. Service structure: understanding inter-organisational relationships and networks 4. Service structure: managing inter-organisational service delivery 5. Understanding healthcare customers 6. The changing consumer 7. Consumer evaluation of healthcare 8. Conclusion meeting performance expectations.

ISBN: 9781861526786

Dimensions: 228mm x 154mm x 11mm

Weight: 318g

208 pages

New edition