Involving Customers In New Service Development
Bo Edvardsson editor Anders Gustafsson editor Per Kristensson editor Peter Magnusson editor Jonas Matthing editor
Format:Hardback
Publisher:Imperial College Press
Published:13th Oct '06
Currently unavailable, and unfortunately no date known when it will be back
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
ISBN: 9781860946691
Dimensions: unknown
Weight: unknown
332 pages