Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

This book offers a detailed exploration of the logos and branding used by various terrorist organizations, including al-Qaeda. It serves as a resource for designers and political analysts.

In Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations, readers are presented with a unique handbook that delves into the logos of contemporary terrorist organizations from al-Qaeda to the Real IRA. The book features a foreword by the esteemed graphic designer Steven Heller and includes a detailed chronology of significant terrorist actions. This resource serves as an invaluable tool for graphic designers and those with an interest in international politics and counter-intelligence.

Terrorist groups, much like other organizations, utilize branding to promote their ideologies and differentiate themselves from similar entities. The branding techniques employed by these groups often encompass intricate systems of meaning and emotion, effectively conveying their beliefs and capabilities. Branding Terror stands out as the first comprehensive survey that examines the visual identities of major terrorist organizations, including the Popular Front for the Liberation of Palestine and the Tamil Tigers.

Each of the more than sixty entries provides an insightful description of the group's ideology, leadership, and operational methods, alongside a brief timeline of key events. The analysis goes further by detailing the symbolism, colors, and typography found in their logos and flags. Importantly, Branding Terror does not aim to make political statements; instead, it sheds light on an often-overlooked aspect of counter-intelligence, serving as a thought-provoking source of inspiration for graphic designers.