The Ten Commandments of Typography

This book offers a unique exploration of typography, presenting ten fundamental rules alongside innovative ways to challenge them in The Ten Commandments of Typography.

In The Ten Commandments of Typography, the author delves into the foundational principles of typography while also challenging traditional norms. The book is cleverly designed in a flip format, allowing readers to explore both the established rules of type design and the innovative ways in which these rules can be subverted. One side outlines ten essential commandments that cover crucial aspects of typographic practice, such as legibility, alignment, and capitalization. Each commandment serves as a guiding principle for both novice and experienced designers alike.

On the opposing side, the book presents a refreshing perspective by showcasing how these rules can be creatively challenged. Through humorous and insightful commentary, the author illustrates various visual alternatives that defy conventional typographic doctrine. This dual approach not only informs but also inspires readers to think outside the box and embrace experimentation in their design work.

The author enriches the narrative with references to notable figures in the design world. The 'disciples' of typography, including Eric Gill and Jan Tschichold, represent those who adhere to the commandments, while the 'fallen angels,' such as David Carson and Jonathan Barnbrook, embody the spirit of rule-breaking. The Ten Commandments of Typography is a thought-provoking exploration that appeals to both conformists and non-conformists, making it a must-read for anyone interested in the art of typography.