Marketing and Retail Pharmacy
Colin Gilligan author Robin Lowe author Peter Cattee author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:1st Jul '96
Currently unavailable, and unfortunately no date known when it will be back
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
ISBN: 9781857752021
Dimensions: unknown
Weight: 453g
174 pages