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Marketing and Retail Pharmacy

Colin Gilligan author Robin Lowe author Peter Cattee author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:1st Jul '96

Currently unavailable, and unfortunately no date known when it will be back

Marketing and Retail Pharmacy cover

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

ISBN: 9781857752021

Dimensions: unknown

Weight: 453g

174 pages