Camra's So You Want to be a Beer Expert?

Full CAMRA PR campaign, including social mediaHigh-profile author will promote vigorously on and off-linePromoted to 170,000+ CAMRA membership

A crash course in beer appreciation, by a renowned expert, providing a unique approach that gives readers the tools to judge for themselves what are great beers.There has never been a better time to drink quality beer. The number and variety of excellent beers in general circulation has never been greater, both in the pub (where guest ales and beer festivals are regular features) and in the supermarket. More people than ever are searching for an understanding of what makes a great beer, and this book meets that demand by presenting a crash course in beer appreciation, with short cuts to an understanding of the beer styles of the world, beer flavours, how beer is made, the ingredients, breweries and museums to visit, and more. So you want...is the ideal book, for anyone, from beginners to the more experienced, who wants to further their knowledge and enjoyment of beer. The novelty of this book - and its key point of difference with other beer titles - is that it doesn't just relate the facts but helps readers reach conclusions for themselves. A key element is formed by the interactive tastings that show readers, through their own taste-buds, what beer is all about.The book covers all the basics of beer knowledge (and more) but then points readers in the right direction for a greater understanding - towards places to visit, people to talk to and in-depth books to read.