Priceless
The Hidden Psychology of Value
Format:Paperback
Publisher:Oneworld Publications
Published:2nd Jun '11
Should be back in stock very soon
The first book to reveal how everday pricing strategies manipulate us
Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?
Revealing how everday pricing manipulates us.
Discover how everyday pricing strategies are designed to manipulate us – and how to fight back
'An instructive and entertaining romp.' DANIEL KAHNEMAN, AUTHOR OF THINKING, FAST AND SLOW
'Poundstone is your savvy, witty guide to saving the pound in your purse.' THE TIMES
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.
Poundstone reveals:
- Why it is so many prices end in 9.
- How it is that text messages cost money, but emails remain free.
- The real reason cereal packets keep getting smaller... and smaller...
'Bright analysis of the psychology of pricing… readable and revealing.'
* Kirkus Reviews *'Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse.'
* The Times *'Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless.'
* Business Week *'All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them.'
* The Big Issue *'[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it.'
* BBC Focus, ★★★★★ *'An instructive and entertaining romp, which will leave you amused, smarter, and wondering about what money and prices really mean.'
* Daniel Kahneman, Professor Emeritus, Princeton University, and Nobel Laureate in EconomiISBN: 9781851688296
Dimensions: unknown
Weight: unknown
352 pages