The Development of Scientific Marketing in the Twentieth Century

Name: The Development of Scientific Marketing in the Twentieth Century
Brand: Taylor & Francis Ltd
SKU: 9781848935594
Price: 145 GBP
Availability: InStock
ISBN: 9781848935594

Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudillière author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:1st Mar '15

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Paperback£58.99(9781138630116)

The Development of Scientific Marketing in the Twentieth Century cover

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

ISBN: 9781848935594

Dimensions: unknown

Weight: 521g

284 pages