Marketing
A Critical Textbook
Matthew Higgins author Gavin Jack author Mark Tadajewski author Nick Ellis author James Fitchett author Michael Saren author Ming Lim author
Format:Hardback
Publisher:Sage Publications Ltd
Published:17th Nov '10
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in other editions too:
- Paperback£55.99(9781848608788)
- Set / collection£43.99(9781446207048)
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
ISBN: 9781848608771
Dimensions: unknown
Weight: 580g
256 pages