Marketing

A Critical Textbook

Matthew Higgins author Gavin Jack author Mark Tadajewski author Nick Ellis author James Fitchett author Michael Saren author Ming Lim author

Format:Hardback

Publisher:Sage Publications Ltd

Published:17th Nov '10

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in other editions too:

Marketing cover

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

ISBN: 9781848608771

Dimensions: unknown

Weight: 580g

256 pages