Recommender Systems
Imad Saleh author Gérald Kembellec author Ghislaine Chartron author
Format:Hardback
Publisher:ISTE Ltd and John Wiley & Sons Inc
Published:28th Nov '14
Currently unavailable, and unfortunately no date known when it will be back
Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales.
On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.
ISBN: 9781848217683
Dimensions: 241mm x 164mm x 22mm
Weight: 522g
252 pages