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Gaining Momentum: Managing The Diffusion Of Innovations

Joe Tidd editor

Format:Hardback

Publisher:Imperial College Press

Published:4th Aug '10

Currently unavailable, and unfortunately no date known when it will be back

Gaining Momentum: Managing The Diffusion Of Innovations cover

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

ISBN: 9781848163546

Dimensions: unknown

Weight: unknown

448 pages