Intercultural Communication & Ideology

Taking on issues normally left in the margins, the author of Intercultural Communication and Ideology has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear
Molefi Kete Asante
Professor, Department of African American Studies at Temple University and author of ′Erasing Racism: The Survival of the American Nation′

Adrian Holliday’s highly readable and thought provoking volume is a welcome addition to the existing body of work on Intercultural Communication and Ideology. The rich dataset and analysis of well selected excerpts challenge essentialistic understandings of the notion of culture and linguistic behaviour. With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in Intercultural Communication. An authoritative and open minded book the field will embrace
Jo Angouri
Senior Lecturer in Linguistics and Intercultural Communication, University of the West of England, Bristol

For interculturalists who feel limited by the essentialistic constraints of the individualismllectivism divide and by the West′s propensity to define culture as nationality, Intercultural Communication and Ideology offers a refreshing and more complex frame for analyzing and theorizing intercultural communication. Advocating a critical cosmopolitan approach as analytical frame, Holliday attends to the influence of ideology and the marginalization of non-Western cultural realities typical within traditional schools of thought in intercultural communication studies. A must read for those interested in understanding and analyzing intercultural interactions in more complex ways than offered by traditional Western perspectives
Dreama G. Moon
Professor, California State University, San Marcos, CA, USA