Echo and Narcissus

This book explores the relationship between spectatorship and audience research, offering a fresh perspective through the lens of the myth of Echo and Narcissus.

In Echo and Narcissus: Echolocating the Spectator in the Age of Audience Research, the author addresses the evolving landscape of cinema studies, particularly the shift from theoretical frameworks of spectatorship to ethnographic approaches in understanding film reception. While previous decades focused on complex theories, recent trends have emphasized empirical research into how audiences engage with films. However, this transition has often overlooked the nuanced role of the spectator, relegating it to a simplistic interpretation that fails to capture the richness of viewing experiences.

The book argues for a reintegration of traditional spectatorship theories with contemporary audience research, proposing that a more comprehensive understanding of film viewing practices necessitates a spectatorial model. By revisiting the myth of Echo and Narcissus, the author illustrates how this ancient narrative can inform modern perspectives on spectatorship. The myth serves as a framework that highlights the interplay between viewers and cinematic texts, revealing the diverse responses shaped by cultural contexts.

Ultimately, Echo and Narcissus offers a critical re-evaluation of the spectator's role in film studies, advocating for a model that recognizes the complexity and variability of audience experiences. This innovative approach not only enriches the discourse surrounding film reception but also emphasizes the importance of considering the cultural diversity of viewers in contemporary cinema analysis.