Scenario Planning and Tourism Futures
Theory Building, Methodologies and Case Studies
Albert Postma author Ian Yeoman author Stefan Hartman author
Format:Paperback
Publisher:Channel View Publications Ltd
Published:10th Dec '24
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£109.95(9781845418878)
First book dedicated to scenario planning methodologies in the context of tourism, hospitality and events
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.
This is an excellent and very timely book given the uncertainties facing tourism destinations over the next two decades. The volume’s futures-based perspective is key to understanding these challenges and planning for their potential impacts using a variety of tools, including scenario analysis. The importance of this book cannot be overstated at this time in our history. * Andres Coca-Stefaniak, University of Greenwich, UK *
Probably the best textbook for Tourism Futures Studies by the co-founders of the discipline. If you are wondering how to explore the future of tourism academically, read this book! At Heilbronn University of Applied Sciences, we use it in our Master's programme Tourism Futures Studies as the foundational work. Simply outstanding! * Stephan Bingemer, Heilbronn University of Applied Sciences, Germany *
This book does great service to the tourism industry and tourism education by offering detailed accounts of numerous applied strategic foresight projects. It also provides a useful outline of theoretical and methodological aspects of scenario planning and strategic foresight. It should be recommended reading for tourism strategy practice and education. The scenario methods described can also be adopted to other sectors.
* Ted Fuller, University of Lincoln, UK *ISBN: 9781845418861
Dimensions: 234mm x 156mm x 14mm
Weight: 370g
258 pages