Tourism and Humour

This is a wonderful book to read and not surprisingly is full of great jokes. It is richly documented and extensively researched. Sprinkled with great case studies throughout, the book is a pioneering work in the use and influence of humour in tourism. Every serious scholar in this field should pick up a copy and read this work from cover to cover.

-- Alastair M. Morrison, Distinguished Professor Emeritus, Purdue University, USA

This pioneering work opens the eyes to the manifold and often surprising links between humour and tourism. Though its subject is fun, it is a serious psychological study. Departing from some basic theories of humour, it brings together in a highly readable form the many contemporary perspectives in psychology to the study of humour, and illustrates their deployment by a wealth of examples from manifold sources. 

-- Erik Cohen, Professor Emeritus, The Hebrew University of Jerusalem, Israel

This is a most enjoyable serious academic read! I find myself smiling, laughing, learning, feeling amused and inspired while reading this insightful yet pleasurable book. The light-hearted writing style integrates underlying theories and examples of humour in tourism contexts, with personal insights permeated throughout the discourse. The authors successfully demonstrated that humour is no laughing matter and serves important roles in the tourist experience.

-- Cathy Hsu, The Hong Kong Polytechnic University, Hong Kong

An extensively researched and richly documented work, Tourism and Humour adopts a serious approach to a pleasurable topic. Organised in an accessible format and written in an enjoyable style, it is an insightful and stimulating work for students at various levels and scholars in both the tourism and humour fields. 

-- Sabrina Francesconi, University of Trento, Italy * The European Journal of Humour Research 8 (2) *

Overall, this is a great book, which investigates an underresearched topic in tourism and makes an essential contribution to conceptualising the tourist experience economy. The book is easy to read, does not require prior knowledge and is structured in a logical manner. I highly recommend it to the researchers in tourism.

-- Ian Seymour Yeoman, University of Wellington, New Zealand. * Journal of Tourism Futures, 2018 *

My congratulations to both authors for this extremely interesting and thought-provoking book. Reading it, I had many good laughs and learned a great deal. I even admit to intending to steal a few of their ideas to include in my future research and lecturing.

-- Paul Wilkinson, York University, Canada * Annals of Leisure Research, 20