Why Women Wear What They Wear
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:1st Nov '07
Currently unavailable, and unfortunately no date known when it will be back
Also available in hardback, 9781845206987 GBP55.00 (November, 2007)
Presents an intimate ethnography of clothing choice. This book uses real women's lives and clothing decisions-observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body, and identity. It provides students of anthropology and fashion with a fresh perspective on the social issues and constraints.Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.
'Woodward writes in a marvellously clear and lively style, melding ethnographicanalysis nicely with an accomplished rendition of appropriate theory from herrelated fields. This book is ideal for undergraduate as well as graduate students, andwill be of value for researchers concerned with the body, fashion design, and retail. The book wears its learning lightly, provides fascinating case studies, and is a total delight to read.'Current Sociology
ISBN: 9781845206994
Dimensions: 234mm x 156mm x 11mm
Weight: 300g
178 pages