Ethnography at Work
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:1st Sep '07
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9781845204976)
Also available in hardback, 9781845204976 GBP55.00 (September, 2006)
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
"Moeran's brilliant analyses, careful writing, and detailed (re)presentation of the intricate behind-the-scenes planning, discussion and negotiations [of the Japanese advertising industry]... this title is highly recommended for graduate students who attempt to conduct ethnographic fieldwork in Japan. - Social Science Japan Journal
Ethnography at Work is a good read for anyone interested in seeing how ethnographic methodologies can be applied to an international business communication research site. - Journal of Business and Technical Communication - Christopher Toth, Iowa State University, USA"
ISBN: 9781845204983
Dimensions: unknown
Weight: 249g
168 pages