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Magic, Culture and the New Economy

Orvar Löfgren editor Robert Willim editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:1st Apr '05

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Magic, Culture and the New Economy cover

Also available in paperback, 9781845200916 GBP17.99 (September, 2006)

What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhereWhat happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

ISBN: 9781845200909

Dimensions: unknown

Weight: 453g

158 pages