Tourism Development Handbook
A Practical Approach to Planning and Marketing
Jackie Clarke author Kerry Godfrey author
Format:Paperback
Publisher:Cengage Learning EMEA
Currently unavailable, and unfortunately no date known when it will be back
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
ISBN: 9781844801169
Dimensions: 15mm x 138mm x 215mm
Weight: 310g
240 pages
New edition