Sport Management
Format:Paperback
Publisher:Sage Publications Ltd
Published:27th Apr '09
Currently unavailable, and unfortunately no date known when it will be back
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)
ISBN: 9781844452637
Dimensions: unknown
Weight: 530g
256 pages