Bollywood and Globalization
Indian Popular Cinema, Nation, and Diaspora
Rini Bhattacharya Mehta editor Rajeshwari V Pandharipande editor
Format:Hardback
Publisher:Anthem Press
Published:1st Jan '10
Currently unavailable, and unfortunately no date known when it will be back
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- Paperback£25.00(9780857287823)
This collection examines the interplay between Indian cinema and post-global cultural ideologies, offering insights into themes of identity and social justice in Bollywood and Globalization.
This book presents a thoughtful collection of articles that delve into the intricate relationships between Indian popular cinema and the evolving political and cultural ideologies of a post-global India. With the rise of globalization, commercial cinema has solidified its status as a major indigenous industry, reflecting the complexities of India's economic transformation and cultural narratives. The exploration of themes such as community, gender, social justice, and ethnic identity is particularly pronounced within this cinematic landscape, making it a crucial lens through which to understand contemporary Indian society.
As the Indian economy has shifted towards a more globalized framework, the impact on cinema has been profound. The articles within Bollywood and Globalization address how these changes have influenced the portrayal of various societal issues, capturing the essence of a nation grappling with its identity in a rapidly changing world. The collection showcases a diverse range of theoretical perspectives, appealing to both newcomers and seasoned scholars interested in the intersections of cinema, culture, and politics.
Ultimately, Bollywood and Globalization serves as a significant contribution to the ongoing discourse surrounding Indian cinema, nationhood, and global culture. It not only highlights the evolution of commercial cinema but also invites readers to engage with the broader implications of these artistic expressions in the context of global dynamics.
‘As the [book suggests], “global Bollywood” has become an important site for assessing (and projecting notions of) complex changes taking place in Indian society since the early 1990s. And like the phenomenon itself, the perspectives on offer are as often perplexing as illuminating. The signifiers of globalization—the corporatization of culture, the ubiquity of consumption, the mediatization of everyday life, the technologization of the economy—have found in Bollywood their prime symbolic real estate, and herein lies both its relevance and its attraction for the foreseeable future.’ —Sumita S. Chakravarty in ‘TOPIA: Canadian Journal of Cultural Studies’
'In this book, global India has moved on from postcolonial India and through economic liberalization, and new forms of cultural nationalism stand poised to leave its borders. Recommended.' —A. Hirsh, emeritus, Central Connecticut State University, ‘Choice’
'Bhattacharya’s introduction underscores the salient role of economic liberalisation in shaping the Bombay film industry and its narratives… The contributions [draw] our attention to changes in genre and industrial contexts, the (re)production of the new on-screen patriarch, the dominance of Bhangra and the Punjabi body in Hindi films, screen patriotism and violence, the emergence of assertive female desire and queer sexuality as well as the rise of a ‘new ethics of individualism, enjoyment and freedom’… As a whole, ‘Bollywood and Globalization’ increases our understanding of post-liberalisation Hindi film.' —Monika Mehta, Binghamton University, in the ‘Journal of Intercultural Studies’
'An informative discourse on the impact of globalization on Bollywood cinema and its implications. Scholars of film and cultural studies will find it useful for the range of topics it encompasses.' —‘South Asian Diaspora’
ISBN: 9781843318330
Dimensions: 229mm x 153mm x 26mm
Weight: 590g
210 pages