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The Law of Comparative Advertising

Directive 97/55/EC in the United Kingdom and Germany

Michael Spence author Ansgar Ohly author

Format:Hardback

Publisher:Bloomsbury Publishing PLC

Currently unavailable, and unfortunately no date known when it will be back

The Law of Comparative Advertising cover

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

ISBN: 9781841131177

Dimensions: 216mm x 138mm x 11mm

Weight: unknown

144 pages