So What?

The Definitive Guide to the Only Business Questions that Matter

Kevin Duncan author

Format:Paperback

Publisher:John Wiley and Sons Ltd

Published:18th Jan '08

Currently unavailable, our supplier has not provided us a restock date

So What? cover

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose.

by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them.

Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence "Something must be wrong if...", it is simple to work out if you are wasting your time. For example, "Something must be wrong if I don't want to go to work in the morning."

So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.

ISBN: 9781841127934

Dimensions: 213mm x 132mm x 18mm

Weight: 476g

260 pages