Strategy Express
John Middleton author Bob Gorzynski author
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:3rd Mar '06
Currently unavailable, and unfortunately no date known when it will be back
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
ISBN: 9781841127071
Dimensions: 175mm x 128mm x 11mm
Weight: 129g
126 pages
2nd edition