Marketing Across Cultures
Fons Trompenaars author Peter Woolliams author
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:20th Aug '04
Currently unavailable, and unfortunately no date known when it will be back
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9th November 04)
"...a well-written book with a good balance of commentary, and facts and figures..." (Edge, September 2005)
"No-one understands cultural differences better than Trompenaars. He's one of the best speakers on this topic and it's good news that he has turned his attention to marketing." (The Marketer, 1st September 2005)
ISBN: 9781841124711
Dimensions: 223mm x 158mm x 29mm
Weight: 567g
368 pages