Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:1st Aug '98
Should be back in stock very soon
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
"Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group
ISBN: 9781841120638
Dimensions: 92mm x 61mm x 7mm
Weight: 369g
240 pages