Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Geoffrey A Moore author

Format:Paperback

Publisher:John Wiley and Sons Ltd

Published:1st Aug '98

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Crossing the Chasm cover

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

"Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

ISBN: 9781841120638

Dimensions: 92mm x 61mm x 7mm

Weight: 369g

240 pages