The Emerald Handbook of Luxury Management for Hospitality and Tourism
Saurabh Kumar Dixit editor Anupama S Kotur editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:25th Jan '22
Currently unavailable, and unfortunately no date known when it will be back
Luxury is an ever-evolving concept with various interpretations in the domain of hospitality and tourism. The understanding of luxury hospitality and travel has revolved around exclusive and authentic experiences, nuanced by finer things with a focus on value rather than price. The marketing of luxury products and services has become increasingly complex as these products and services are associated not only with an image of quality, performance, and authenticity but also with how extreme experiences and products fulfil the lifestyle constructs of consumers.
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management from both supply and demand perspectives. Several global case studies are presented, further illustrating the changing paradigms of luxury travel market and consumers enabling insight into the upcoming global luxury travel market.
Encompassing the vibrant case studies and contemporary discussions on luxury hospitality and tourism developments during the post-pandemic era, this volume will serve as an essential resource for students, researchers, and industry practitioners of hospitality, tourism, management, and marketing consumer behavior, and consumer studies.
The Emerald Handbook of Luxury Management for Hospitality and Tourism, from editors Anupama S. Kotur and Saurabh Kumar Dixit, investigates the challenges of creating luxury experiences in a post-pandemic world, as managers and guests alike increasingly embrace sustainability. From Oman to Delhi, Norway to the Caribbean, this compendium offers historical perspectives and of-the-moment insights on curating meaningful sensory experiences. Social sustainability and the role of technology are also discussed in detail. For those who create and manage luxury experiences, whether in Michelin-starred restaurants or resorts; or who engage in scholarly research in the field of luxury consumption, this comprehensive book is a must read.
-- - Professor Annamma Joy, Ph.D., The University of British Columbia, CanadaLuxury Tourism and Hospitality are still a neglected issue, a privilege of few that is perceived with some prejudice. This Handbook is one more contribution to shape this trend and bring to the discussion a cutting-edge topic that will pave tourism development in forthcoming years. The Handbook looks at the concept and historical perspectives of luxury and introduces the reader to the challenges of managing and marketing luxury within a contemporary perspective of luxury where technology is the leading figure. This edited book shifts the negative perspective of luxury by relating it with sustainability and mirroring luxury trends after the lurking oddness the pandemic brought to the world. With contributions from international experts in the field, The Emerald Handbook of Luxury Management for Hospitality and Tourism provides a research-led perspective of luxury tourism and hospitality from different angles in major tourist newcomers; a must have volume.
-- - Professor Antonia Correia, Ph.D., University of Algarve, PortugalWaiting for resorts to open in space, luxury travelers are craving for unique sensory experiences. From wineries in Australia to fjords in Norway, this Handbook provides tourism and hospitality executives with “Les Clefs d'Or” (the Golden Keys) to successfully target, attract, and retain their luxury personas. A mandatory read! -- - Professor Diana Derval, Ph. D. , EMBA, Chair of Derval Research, and Author of Designing Luxury Brands: The Science of Pleasing Customers' Se
ISBN: 9781839829017
Dimensions: 229mm x 152mm x 36mm
Weight: 917g
576 pages