Managing Products = Managing Tension

Marc Abraham author

Format:Paperback

Publisher:Brown Dog Books

Published:12th Oct '20

Currently unavailable, and unfortunately no date known when it will be back

Managing Products = Managing Tension cover

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT

When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

ISBN: 9781839521959

Dimensions: 230mm x 152mm x 20mm

Weight: unknown

288 pages