Atmospheric Turn in Culture and Tourism
Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Michael Volgger editor Dieter Pfister editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:29th Nov '19
Should be back in stock very soon
Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations.
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:
- participatory shaping of destination atmospheres
- urban atmospheres
- 'silent' airports
- atmosphere of religious buildings
- residents as elements of atmosphere
- emotional contagion
- building culture and architecture
- eAtmospherics
- light and colour effects in hospitality encounters
- the co-created atmosphere of concerts and events.
ISBN: 9781838670719
Dimensions: unknown
Weight: 583g
360 pages