The Presidential Image
A History from Theodore Roosevelt to Donald Trump
Mark White editor Iwan Morgan editor
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:2nd Apr '20
Should be back in stock very soon
A fresh perspective on American presidency, analysing the agenda and role of presidential image in campaigns, presidency and legacy.
Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.
Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
This absorbing and incisive book shows that image is far more than a cosmetic concern ... The Presidential Image is a timely reminder that to beat Donald Trump, Joe Biden will need to back up his policy plans with a compelling image. * History Today *
Presidents have spent a lot of time and energy crafting their public image, so it’s surprising that historians have not given this important subject the same kind of attention. This interesting, imaginative, and original volume goes a long way in filling this historiographical void. * Andrew Preston, Cambridge University *
The Presidential Image is a much-needed addition to our understanding of the presidency. Fresh insights into each of these leaders show how powerful image can be, and oftentimes the image is carefully constructed and curated by the president himself. * Luke A. Nichter, Professor of History, Texas A&M University *
ISBN: 9781838604745
Dimensions: unknown
Weight: 428g
280 pages