Data Engineering for Data-Driven Marketing
Mariofanna Milanova editor Veena Grover editor M K Nallakaruppan editor Vijay Anand Rajasekaran editor Balamurugan Baluswamy editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:10th Mar '25
£80.00
Supplier delay - available to order, but may take longer than usual.

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
ISBN: 9781836623274
Dimensions: unknown
Weight: unknown
272 pages