Data Engineering for Data-Driven Marketing
Mariofanna Milanova editor Veena Grover editor M K Nallakaruppan editor Vijay Anand Rajasekaran editor Balamurugan Baluswamy editor
Format:Hardback
Publisher:Emerald Publishing Limited
Publishing:10th Mar '25
£80.00
This title is due to be published on 10th March, and will be despatched as soon as possible.
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
ISBN: 9781836623274
Dimensions: unknown
Weight: unknown
292 pages