Events Management for the Infant and Youth Market

This book is a welcome contribution to the literature, placing of children at the heart of events management. In so doing, it offers different perspectives which all value children in their own right as active participants. The practical advice is valuable for organisers who are committed to offering children safe and enjoyable experiences at events, which have the potential to create long-lasting memories to cherish for years to come.

-- Kate Adams, Professor of Education, Leeds Trinity University, UK

This book addresses a significant and under-researched topic in events management. Events for children, and events where children are an important part of the audience, are yet to be comprehensively studied by events researchers, despite their evidently pivotal role in the lives of many people. This collection provides a number of different perspectives on this topic, developed from research in diverse event contexts including community events, tourism experiences, sports events, parties and camping, as well as through the lens of event venue management. This book will become an essential reference point for future research in this emerging field. It will be useful not just for researchers and students seeking to understand the relationship between events and children, but also to practitioners looking to develop and manage events where children are involved.

-- James Kennell, Reader in Events and Hospitality, University of Surrey