One Shilling

"This new hardback takes us back to a lost world of programme sellers and sixties, seventies and eighties graphics. It's perhaps hard to believe, without looking at page 206 (of 224) how fabulous Torquay United's programme looked (and still looks now): yellows and blues in a water-colour style, making quite a splash, [in] season 73/74. So, with football scarf on, set off right now to PITCH, the 'programme shop' and treat yourself to a super read. Sadly, hot teas and pies are not provided! Rating: 10/10."

-- Mark Watkins * Dare Radio *

"Fond look back at a golden age for football programme design: those like me who have acquired hundreds of football programmes over the years and often ponder what they should do with them, will appreciate this book, with scores of top graphics and programme covers. The authors have given due recognition to a previously untold story."

* Cadhain’s Blog *

"In addition to providing a fabulous overview of design excellence and influences in an area of publishing that few would have believed could have become so impressive, this is a war cry in times of digital gen and a very different time for the game, to honour the past and look to the future."

* Best of British magazine *

"This publication by designer Matt Caldwell and historian Alan Dein is a work of art that deserves to be on the coffee table of any discerning football fan – or lover of all things artistic... While it’s maybe a little optimistic to ever imagine the football programme returning to the prominence of its heyday, this is a fabulous work that should help to spark many an imagination, and give budding designers out there the inspiration to create their own versions of John Elvin’s masterpieces."

* On Magazine *

"The book is packed with hundreds of examples of stunning artwork from programme covers and contents as well as many photographs from Peter Robinson, who worked for the Football League. These include many evocative photographs documenting the entire football matchday experience... One Shilling is a visually stunning and ground-breaking collection that will give football fans of all clubs a beautiful insight into the history of football programmes."