All Consuming
Why We Eat The Way We Eat Now
Format:Hardback
Publisher:Profile Books Ltd
Publishing:4th Sep '25
£18.99
This title is due to be published on 4th September, and will be despatched as soon as possible.
The star food writer asks, are our appetites are really our own?
'Brilliant. I couldn't put it down' RUKMINI IYER 'Completely dazzling' JIMI FAMUREWA 'Endlessly inspirational' NIGEL SLATER The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now? Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It's become mass culture, omnipresent as music. The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements, TV and social media. Our tastes are painstakingly engineered in food factories, shaped by supermarkets and hacked by craveable Instagram reels. Ruby Tandoh's startlingly original analysis traces this extraordinary transformation over the past seventy-five years, making sense of this electrifying new era by examining the social, economic, and technological forces shaping the foods we hunger for today. Exploring the evolution of the cookbook and light-speed growth of bubble tea, the advent of TikTok critics and absurdities of the perfect dinner party, Tandoh's laser-sharp investigation leaves her questioning: how much are our tastes, in fact, our own? Discover All Consuming Bubble Tea | Critics | Recipes | Martha Stewart | Mob | Fast food | Hype queues | Tiktok | Viennetta | Weekend supplements | Wife Guys | Cookbooks | Lobster | Influencers | Wellness elixirs | Entertaining | Keith Lee | Wimpy with Ruby Tandoh this autumn.
I couldn't put it down. Brilliant and essential, it's everything I want in a book about food culture. From a witty yet rigorous analysis of social media's impact on home cooks, through to restaurant criticism, food trends, the cookbook industry and more, this book is for anyone who loves food, and wants the curtain lifted on why we love the things we do. -- Rukmini Iyer, author of THE ROASTING TIN
Her inventive angles of enquiry, her curiosity and comic genius for showing the absurd, cynical and tender ways our food culture has evolved are gripping. -- Amy Key, author of ARRANGEMENTS IN BLUE
Completely dazzling in its scope, rigour, wit and savage, enlivening intellect. As a tour guide, Tandoh is brutally unsparing but infectiously passionate; forensically obsessive but self-aware. It taught me so much and will completely change the way you think about food culture, and how tastes and trends form and proliferate. -- Jimi Famurewa, author of SETTLERS and PICKY
Praise for Eat Up -- - * - *
I read it greedily -- Nigella Lawson
A joyous manifesto for flavour and sanity ... I loved it -- Bee Wilson
Really, really, really good -- Dolly Alderton
Brilliant. Buy it. You won't regret it -- Meera Sodha
A wonderful read, whatever you eat -- Reni Eddo-Lodge
Eat Up is part-Delia Smith, part-Irvine Welsh -- Laurie Penny * New Statesman *
ISBN: 9781800810044
Dimensions: unknown
Weight: unknown
304 pages
Main