You'Re About to Make a Terrible Mistake!

How Biases Distort Decision-Making and What You Can Do to Fight Them

Olivier Sibony author

Format:Paperback

Publisher:Swift Press

Published:1st Jul '21

Should be back in stock very soon

This paperback is available in another edition too:

You'Re About to Make a Terrible Mistake! cover

'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel Kahneman, author of Thinking, Fast and Slow

A lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking We make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?

You're About to Make a Terrible Mistake! offers clear and practical advice that distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making clever, effective decisions in business and beyond.

‘An elegant synthesis of the best scientific work on human judgment that will be useful whether your aspirations in life are modest or grandiose’ - Philip E. Tetlock, co-author of Superforecasting

Brilliant, fun, and wise - a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year’- Cass R. Sunstein, co-author of Nudge

‘Finally! Actionable advice for leaders based on decades of decision science. Succinct, accurate, and even-handed’ - Angela Duckworth, author of Grit

‘Olivier Sibony has that rare and magical ability to take complex concepts and package them in fast-paced, easy-to-understand narrative. Filled with actionable advice on how to make better choices, this book should be required reading for anyone looking to improve their decision process’ - Annie Duke, bestselling author of Thinking in Bets

‘The best, funniest, most useful guide to cognitive bias in business. If you make decisions, you need to read this book’ - Safi Bahcall, author of Loonshots


'A masterful introduction to the state of the art in managerial decision making' - Daniel Kahneman, Thinking, Fast and Slow

'I loved it' - Angela Duckworth, Grit

'An elegant synthesis of the best scientific work on human judgment' - Philip E. Tetlock, Superforecasting

'Sibony has written the best, funniest, most useful guide to cognitive bias in business' - Safi Bahcall, Loonshots

'Sibony has that rare and magical ability to take complex concepts and package them in fast-paced, easy-to-understand narrative' - Annie Duke, Thinking in Bets

Brilliant, fun, and wise- a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year’ - Cass R. Sunstein, co-author of Nudge

ISBN: 9781800750333

Dimensions: unknown

Weight: unknown

336 pages