Cases on Internationalization Challenges for SMEs
Understanding barriers and strategies for small and medium enterprises
António Carrizo Moreira editor
Format:Paperback
Publisher:IGI Global
Published:25th Oct '20
Currently unavailable, and unfortunately no date known when it will be back
This book explores the internationalization challenges faced by SMEs, providing case studies and empirical research to guide effective strategies and adaptations in a global market.
In a globalized economy, small and medium-sized enterprises (SMEs) face unique challenges when attempting to expand internationally. Cases on Internationalization Challenges for SMEs provides a comprehensive analysis through a series of case studies that highlight the latest empirical research findings in this field. As firms look to grow their operations beyond domestic borders, they encounter not only opportunities but also intensified competition from global players. This book sheds light on the specific barriers that SMEs encounter, which often differ significantly from those faced by larger multinational corporations.
The text delves into the intricacies of internationalization, exploring the factors that contribute to the success or failure of SMEs in foreign markets. Key themes include competitive advantage, export performance, and inward internationalization strategies. By examining real-world cases, the book offers valuable insights for managers, executives, and entrepreneurs who are navigating the complexities of international business. It emphasizes the importance of adapting strategies and products to meet the demands of diverse international markets.
Cases on Internationalization Challenges for SMEs serves not only as a practical guide for business practitioners but also as an essential resource for academicians, researchers, and students in management. It encourages a deep understanding of how SMEs can effectively position themselves in a rapidly evolving global landscape, making it a vital addition to the literature on international business.
ISBN: 9781799864844
Dimensions: unknown
Weight: unknown
333 pages