International Approaches to Marketing, Communication Media, and Management of Government Policies

Poor policy implementation remains one of the key issues in various countries throughout the world. Many regions within Africa, Asia, and South America have failed to establish consistent regulations within their governments due to inadequate marketing and poor communication with citizens. These destitute narratives hinder the overall growth of developing economies in these global regions and create disdain between governments and residents.

International Approaches to Marketing, Communication Media, and Management of Government Policies is a pivotal reference source that provides vital research on policy formulation in developing regions and how modern strategies can change the narrative towards policy matters in these areas and promote better governance. While highlighting topics such as business privatization, citizen engagement, and transportation policies, this publication explores the role of media, marketing, and management of policies in these regions and identifies related challenges that remain prevalent. This book is ideally designed for politicians, sociologists, policymakers, researchers, diplomats, business practitioners, government officials, media professionals, educators, and students seeking current research on contemporary global policy narratives regarding communication media, governance, and marketing initiatives.