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Digital Marketing Strategies and Models for Competitive Business

Teresa Guarda editor Filipe Mota Pinto editor

Format:Hardback

Publisher:IGI Global

Published:27th Mar '20

Currently unavailable, and unfortunately no date known when it will be back

Digital Marketing Strategies and Models for Competitive Business cover

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.

Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

ISBN: 9781799829638

Dimensions: unknown

Weight: unknown

300 pages