US Public Opinion since the 1930s

The social sciences owe Richard Seltzer a huge debt of gratitude for US Public Opinion since the 1930s: Galluping through History. His thoughtful filtering of public issues and careful analysis of what appears to be millions of data points has produced an intriguing and politically exhaustive picture of how the practice of survey research, the range of public voices on vital issues, and the most prominent historical events come together to explain the nuances of American democracy and public policy. This book sheds new light on many of the shelved issues in America’s past, and it is friendly reading for both academics and non-scholars alike. From anti-lynching bills in the 1930s to the insurrection at the US Capitol on January 6th, 2021, this book asks what America was thinking at various points in our past and questions whether we are thinking enough about our future.

-- David C. Wilson, University of California, Berkeley

The Great Depression, World War II, McCarthyism, the Civil Rights Movement, women’s rights, sexuality, the Vietnam War; US Public Opinion Since the 1930s is a reference work everyone interested in public opinion’s place in recent American history should have in their library. Seltzer intersects survey research and history, offering a creative contribution to historical studies and public opinion research.

-- Robert C. Smith, San Francisco State University

Seltzer has written a delightful book reviewing Gallup polls from the dawn of modern polling in the 1930s to the present day. This work is comprehensive with examples from all decades as well as analysis of the significance of several public policy cases. The examples include pre-World War II foreign policy, the Vietnam War, sports, cultural issues, the coronavirus, and more. The book is well worth reading for a perspective of American public opinion as seen through many years of polling.

-- Walter Hill, St. Mary’s College of Maryland

Measuring public opinion has been an earnest if at times elusive pursuit. In US Public Opinion since the 1930s, Seltzer offers an impressively thorough and detail-rich examination of that pursuit, in what is a far-reaching and revealing account of the extensive history of survey research in America.

-- W. Joseph Campbell, American Univer