Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
Robert S Littlefield author Timothy L Sellnow author Deanna D Sellnow author
Format:Hardback
Publisher:Lexington Books
Published:15th Feb '21
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£35.00(9781793618795)
Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
"By emphasizing the cultural approach, this book brings an essential perspective into the field of risk and crisis communication. In today’s globalized and multicultural societies, understanding cultural differences is critical to the design of effective risk and crisis messages. Littlefield, Sellnow & Sellnow present a general understanding of how culture is an important prerequisite for successful communication, but also deliver in-depth analyses of contemporary crises, which show why messages are more or less effective with different culturally diverse groups. This is an inspiring work and a must-read for both communication practitioners and scholars."
-- Bengt Johansson, University of GothenISBN: 9781793618771
Dimensions: 230mm x 161mm x 20mm
Weight: 517g
210 pages