Media Relations and the Modern First Lady

Notable first lady scholar Lisa M. Burns is back with an impressive collection of essays from leading scholars in Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump. As the roles of women have changed in society since the 1960s, and media has changed too, the complexity and pace with which the media reports on our first ladies is notable.  Why do first lady media relations matter?  This book demonstrates the importance of astute media relations and how each woman must navigate her unique time in the spousal spotlight while the whole world is watching. -- Nichola D. Gutgold, Penn State University