You Lead

"In You Lead, Minter Dial has written a refreshingly original and necessary book on leadership. By helping leaders be themselves - and better versions of themselves, at that - this form of new leadership will help drive not just better engagement, performance and business results; it will also help toward improving another important issue which is mental health and wellbeing in the workplace. A must-read." * Suki Thompson, Founder and Chief Executive Officer, Let’s Reset, Executive Director, Xeim and Chair, Oystercatchers *
"You Lead is a STOP PRESS MUST-READ. As Minter Dial points out, the great leaders of tomorrow will be those who know how to be themselves consistently throughout the day, whether it's with the cashier at the local grocer, one's spouse, friend, client, distributor or colleague. You Lead draws out a practical way to be such a leader all the while keenly delivering on results. You Lead is a complete leadership guide." * Nicolas Bordas, Vice-President International, TBWA/Worldwide and Board Member, OMNICOM Europe *
"A great read, a real guide for evolving your leadership skills and style using proven strategies while incorporating the new realities of today's rapidly changing business environment. Especially helpful in understanding the impact of the digital revolution and how to master those skills as part of the You Lead philosophy. I highly recommend this to leaders both seasoned and those developing leaders of tomorrow!" * Pat Parenty, Former President, L’Oréal Professional Products Division USA *
"I met Minter Dial over a decade ago, during his time at L'Oréal. Over the years, I have met thousands of executives. I've only maintained a friendship with a small few. Minter is one of the few. This book explains why. He is a leader - through and through. Mostly, because he leads himself with excellence. He has humility, courage, a deep sense of empathy for himself, his team members and the customer. Most importantly, he is curious. These are just some of the ingredients that make him great. Those are just some of the ingredients in his excellent new book, You Lead, that will make you great. Times are crazy. They are going to get crazier. You lead!" * Mitch Joel, author of Six Pixels of Separation and CTRL ALT Delete *
"Minter Dial brings his considerable professional experience and personal skills to delineate the core principles of management. Excellent counsel as to how to move from intention to execution. A worthy read." * Alan Trefler, Founder and Chief Executive Officer, Pegasystems *
"Shakespeare said: to be or not to be, that is the question. Gordon Summer (Sting) answered him a few centuries later: 'Be yourself, no matter what they say'. Minter Dial is an overarching combination between Shakespeare and Sting, a writer and a musician. And you should read that book for sure, AND listen to that book also, one of the most practical and musical I have had in my hands for a decade." * Laurent Choain, Chief of People Education and Culture, Mazars Group *
"What am I doing that matters? The answer lies within according to Minter Dial in this inspirational book." * Mark Schaefer, author of Marketing Rebellion *
"A thoughtful, honest and well-researched reminder of how important it is to be yourself in business. Both customers and employees gravitate towards those who feel genuine passion about their brand, because it really does show. As Minter Dial says; it is in every business leader's interests to focus on making the world around you a better place, rather than simply thinking about making yourself better off. I couldn't have put it better myself." * Anne Boden, Founder and Chief Executive Officer, Starling Bank *
"If Peter Thiel wrote Zero to One for entrepreneurs, Minter Dial has written the Zero to One for leaders. In You Lead, Minter makes a most compelling case for why we should bring our entire selves to work, lead from within and do things that matter." * Sophie Devonshire, author of Superfast and Chief Executive Officer, The Marketing Society *
"When we radiate our passions to the world, the relationship we build with our customers becomes more important than the products and services we sell them. You will find these and other often surprising ideas in this little book of big ideas where Minter Dial shares the essence of how to lead both small and large organizations." * David Meerman Scott, WSJ bestselling author of Fanocracy *
"Lead is a better verb than it is a noun. Minter Dial's book gives you an actionable blueprint for a new way of looking at leading, starting with yourself." * Ann Handley, WSJ bestselling author and Chief Content Officer, MarketingProfs *
"In You Lead, Minter Dial adroitly pulls together how you can bring your full self to work and deliver on results." * Charlene Li, New York Times bestselling author of The Disruption Mindset and Senior Analyst, Altimeter *
"The specific, intertwined skills, behaviours and talents to become a more successful leader are described as actionable insights in this idea-packed book to support us in our work. They include apt use of technology, messaging, speed learning, customer-centricity and considerably more. Clearly this author has first-hand knowledge of what he advocates, making it a credible, valuable read." * Kare Anderson, TED speaker and author *
"It's about time this book was written. In You Lead, Minter Dial vividly captures a dynamic change in today's society - that our business, government, and educational leaders need to stand up for doing what is right before it becomes an issue. That to be a successful leader in today's world it requires courageously bringing our whole selves to the table: professionally and personally. The result is a passionate call to arms, urging all of us to get in touch with who we are so that we can lead in a way that is true to our life experiences, ethics and values. Dial's new book is undoubtedly one of the most important books written for our times. You'll need two copies!" * Charlene Laidley, Founder, FutureProof: Creating a Gender Equal WorldTM, UN Women Global Champion for Change, and London Tech Week 30 ChangeMaker’s to Watch *
"Minter Dial has a way of getting right to the heart of the biggest issues a business leader faces today. He writes in a way that is thought-provoking and challenging. Be warned - when you read You Lead you are going to feel uncomfortable about changes you should have made already. But you'll also be inspired to rethink and adjust your approach. It's one of the few leadership books I've read that refers to the customer as much as the team and the leader themselves." * Diane Young, Co-founder and Chief Executive Officer, The Drum *
"When someone asks you to read another leadership book mine tends to be an allergic reaction expecting another lecture on who you should be and little recognition of who you are. So when I saw the fly sheet of You Lead and read "How being yourself makes you a better leader" I was not just pleasantly surprised but intrigued. You Lead is a compelling read for those like me who believe leadership is personal and authenticity is the gateway to discovering the leader in each of us. Read it and you might just learn about yourself on your journey to leadership." * Ronan Dunne, Chief Executive Officer, Verizon Consumer Group *
"You Lead by Minter Dial delivers actionable concepts and useful examples of the leadership skills you need to advance in the coming years. Study this valuable book and apply these formulas to supercharge your own leadership practice. Well worth your time!" * Chris Brogan, New York Times and WSJ bestselling author and Founder, StoryLeader™ *