Festival and Event Tourism
Building Resilience and Promoting Sustainability
Priyakrushna Mohanty editor Dr Anukrati Sharma editor Dr Jeetesh Kumar editor Professor Bakhodir Turaev editor
Format:Hardback
Publisher:CABI Publishing
Published:4th Jul '22
Should be back in stock very soon
Suitable for researchers and students of tourism and events, as well as those working in the field.
Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book: - Reviews the common trends, trajectories and competition in the event tourism market. - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation. - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
ISBN: 9781789248661
Dimensions: 244mm x 172mm x 14mm
Weight: 605g
176 pages