Tourism

This comprehensive textbook, Tourism, offers a modern perspective on the tourism industry, blending theory with practical insights for students at all levels.

Authored by established experts, the Tourism textbook, 2nd Edition, presents a comprehensive overview of the field from a contemporary viewpoint. This edition offers students a blend of theoretical frameworks and research-based insights, enhanced by real-world examples, case studies, and unique contributions from industry professionals. The text is designed to cater to a diverse audience, making it equally suitable for first-year students and those pursuing postgraduate studies.

The Tourism book delves into various aspects of tourism management, addressing essential topics such as policy and planning, heritage management, leisure management, event management, and hospitality management. It emphasizes the practical elements of academic tourism, including infrastructure management and economic development, while also tackling pressing contemporary issues like sustainable development and the evolving needs of post-tourists. This edition is particularly timely, reflecting current teaching practices and global trends in the tourism sector.

New features in this edition include updated and fresh case studies from countries like Egypt, Croatia, and The Philippines, alongside discussions on tourism sustainability, the role of unions, gender issues, augmented reality, and co-creation in travel. The Tourism textbook also boasts a vibrant new layout with full-color text and figures, making information easily accessible for students. Additionally, links to new video materials throughout the book provide students with opportunities for further exploration and learning, solidifying its status as an essential resource for all levels of study in travel and tourism.