Do Penguins Eat Peaches?

If you run a small business, are a freelancer, need to do any sort of marketing or customer research, then you NEED this book! - LinkedIn

This is a really great business book on a little discussed topic. It has an energetic prose style choc full of expertise, insights and mindset shifts. It’s a brilliant guide to creating a mutually rewarding relationship with the most important people in your business - your customers. - Amazon

Katie Tucker's book is rammed with practical, unexpected ways to find out what your customers want. It's the kind of book you can turn to again and again. One for the small business book shelf! - Amazon

Absolutely loved this book. A refreshing, easy-to-understand guide to doing simple but effective market research...It’s written in an accessible (and often funny) style, and shows that you don’t need a big corporate budget or loads of time to find out what your audience really wants. Essential reading for small businesses and budding entrepreneurs. - Amazon

The book gives great tips on how to do market research – how to interview clients properly, for example – but also, crucially, what to do with the insight they give you. Honestly, I wish I’d had this book years ago. Go and buy it, I reckon you won’t regret it. - LinkedIn

It's not just that this book is incredibly well written, but EVERY SINGLE PAGE has a golden nugget you can implement in your business...Katie makes what could be a dry subject really easy to understand, and provides tasks and ideas for you to start implementing straight away. - Amazon

It’s got all the signs of being a well-thumbed, constant companion on the desk of every kind of business owner. And that’s a very good thing for the business world. - Freelancer magazine

An exceptional book in getting to the heart of discovering what your customers want, and written in a way I've not read a business book before. It's direct, emotive, relatable and packed with insights, resources and top tips on how to get closer to your customers. - Carrie Swatten, LinkedIn

I loved everything about this book - its title, its cover, and the very conversational way the author shared her perspective and wisdom. Definitely worth readying AND - every marketer should be reading this - NetGalley 5*