IBM SPSS Modeler Essentials

Get to grips with the fundamentals of data mining and predictive analytics with IBM SPSS Modeler About This Book • Get up–and-running with IBM SPSS Modeler without going into too much depth. • Identify interesting relationships within your data and build effective data mining and predictive analytics solutions • A quick, easy–to-follow guide to give you a fundamental understanding of SPSS Modeler, written by the best in the business Who This Book Is For This book is ideal for those who are new to SPSS Modeler and want to start using it as quickly as possible, without going into too much detail. An understanding of basic data mining concepts will be helpful, to get the best out of the book. What You Will Learn • Understand the basics of data mining and familiarize yourself with Modeler's visual programming interface • Import data into Modeler and learn how to properly declare metadata • Obtain summary statistics and audit the quality of your data • Prepare data for modeling by selecting and sorting cases, identifying and removing duplicates, combining data files, and modifying and creating fields • Assess simple relationships using various statistical and graphing techniques • Get an overview of the different types of models available in Modeler • Build a decision tree model and assess its results • Score new data and export predictions In Detail IBM SPSS Modeler allows users to quickly and efficiently use predictive analytics and gain insights from your data. With almost 25 years of history, Modeler is the most established and comprehensive Data Mining workbench available. Since it is popular in corporate settings, widely available in university settings, and highly compatible with all the latest technologies, it is the perfect way to start your Data Science and Machine Learning journey. This book takes a detailed, step-by-step approach to introducing data mining using the de facto standard process, CRISP-DM, and Modeler's easy to learn “visual programming” style. You will learn how to read data into Modeler, assess data quality, prepare your data for modeling, find interesting patterns and relationships within your data, and export your predictions. Using a single case study throughout, this intentionally short and focused book sticks to the essentials. The authors have drawn upon their decades of teaching...