The Business of Yoga

The essential guide on building a successful yoga business

The Business of Yoga will help yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the act of making money in this sphere. Both manual and workbook, it has tips for every stage in a yoga teacher's career, covering everything from the basics of starting out as yoga teacher through to navigating social media.

Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy.
This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.
This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.