Microcelebrity Around the Globe
Approaches to Cultures of Internet Fame
Crystal Abidin editor Megan Lindsay Brown editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:19th Nov '18
Should be back in stock very soon
This hardback is available in another edition too:
- Paperback£28.99(9781787567528)
This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.
Admirably international in its examples and exposition, this edited collection on microcelebrities is a very useful addition to the literature on popular culture and celebrity studies in the internet age. -- Daya Thussu * Schwarzman College, China *
This work presents global perspectives in the emerging field of microcelebrity studies, which analyzes different forms of online celebrity emerging from online culture and new media. Contributors in sociocultural anthropology, social sciences, digital cultures, social media, media studies, communication cultural studies, and digital ethnography offer interdisciplinary case studies from around the world. Chapters are grouped in sections on norms, labor, and activism. Some specific topics explored include beauty vlogs, popularity on Chinese social media platforms, emerging microcelebrity genres in Thailand, and the Qandeel Baloch case. The book’s readership includes students and scholars in microcelebrity, social media, digital labor, and internet culture. -- Annotation ©2018 * (protoview.com) *
ISBN: 9781787567504
Dimensions: unknown
Weight: unknown
200 pages