Internet Celebrity
Understanding Fame Online
Format:Paperback
Publisher:Emerald Publishing Limited
Published:16th Jul '18
Should be back in stock very soon
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.
This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.
This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTube. It explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry. -- Annotation ©2018 * (protoview.com) *
ISBN: 9781787560796
Dimensions: unknown
Weight: 210g
192 pages